• Former UK Sport chief sets out FA’s radical plan to attract girls
• ‘There has been passion but no real understanding of the big picture’
“What we’re trying to do is use football to empower girls and women to take part in sport and through that change their confidence, their self-esteem and their ability to do well in life. I mean, it sounds very grand but that’s what we’re really trying to do.”
Baroness Sue Campbell is sitting in the cavernous Bobby Moore lounge at Wembley Stadium explaining the latest project that might seem impossible if it were not for the fact she is involved in it. The former PE teacher who became the head of UK Sport and oversaw Britain’s transformation into an Olympic superpower is now the Football Association’s head of women’s football and, among other things, aims to double participation in three years.
Source: Football News
Link : Baroness Sue Campbell begins to right women’s football’s historic wrongs