Adidas is sponsoring more teams than any other brand at the World Cup but Nike dominates when it comes to the boots the players will wear
Adidas will celebrate 20 years as an official partner of Fifa on Thursday when the 2018 World Cup begins in Russia. The German outfitter has spent hundreds of millions of pounds — including between $96 million (£71.9m) and $176 million for this year’s tournament — for exclusive rights that include having its logo on match balls and referees’ uniforms.
Spain, Argentina and the defending champions Germany are among the 12-team contingent that will wear the three stripes over the next month, the largest representation of any brand. But it is Adidas’s old foe Nike that could end up winning this year’s battle of the brands.
Source: Football News
Link : Adidas and Nike go head to head at the World Cup. Who will win?