Barclays deal shows women’s game now big-bucks business | Suzanne Wrack

Contract shatters idea that sponsoring women’s sport is the cheap option that makes your brand look good

Gamechanger can be a little overused, but in the case of Barclays’ eight-figure sponsorship deal over three years of the FA Women’s Super League that is literally what it is.

At Bacon’s College, where the announcement was made with the glistening towers of Canary Wharf in the background, there was a buzz on the artificial turf. The Arsenal and England legend Kelly Smith was posing for photographs and training with a group of girls in freshly branded bibs. The college is one of 6,000 schools that will benefit from a Barclays deal that includes lead sponsorship of the FA Girls’ Football School Partnerships programme.

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Source: Football News
Link : Barclays deal shows women’s game now big-bucks business | Suzanne Wrack

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